EMAIL MARKETING

Email marketing is a digital marketing strategy that helps businesses connect directly with their audience through email. It is used to build relationships, promote products or services, share valuable content, and encourage customer engagement. With personalized messages and targeted campaigns, email marketing can increase brand awareness, generate leads, improve customer loyalty, and drive sales. It is one of the most cost-effective marketing channels, offering measurable results through metrics such as open rates, click-through rates, and conversions.